There are upwards of sixty-three million devices on which ebooks can be read. If your book makes it on to just one in one thousand (1/1000) of those devices, that’s 63,000 sales. No author who isn’t already a household name is going to kick about those numbers.
I think, out of a thousand people, I can find just one who enjoys what I'm writing. I'm hoping for more, but I'm shooting to try and reach that one. To me, that is how you build a readership. Do your very best to find all those "ones" out there, and you'll do just fine. It's not about writing for everyone, it's about writing for the "ones," and doing it well.
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